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Online Reviews – Business Necessity

If you have not made an investment into making sure that you are capturing their feedback, take a look at the information below and see if that shifts your thinking.

It’s 2019 and you can no longer afford to ignore online reviews, it’s likely your competition isn’t. From doctors’ offices, restaurants, to software, consumers look to online review sites like Yelp, Google, and even Facebook to give them an opportunity to see what everyone has to say about your business. In fact, online reviews will influence consumer purchase decisions 93% of the time.

Online reviews create social proof, they will strengthen consumer trust, and they give you a direct line to consumers. If you’re not already putting effort into improving your online reviews, you should start now by sharing with your customers about the importance of leaving reviews, optimizing your listings on each platform, and providing excellent customer service.

At this point you should be more than convinced that your business must pay attention to online reviews, but just in case you’re not, below are online review stats to fuel your business for 2019.

Online Review Statistics

  1. 97% of people read reviews for local businesses. (BIA/Kelsey)
  2. 90% of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews. (Dimensional Research)
  3. 91% of 18-34 year olds trust online reviews as much as personal recommendations. (BrightLocal)
  4. 93% of consumers say online reviews impact their purchasing decisions. (Podium)
  5. 89% of consumers read businesses’ responses to reviews. (BrightLocal)
  6. 93% of people who use a mobile device to research go on to complete a purchase of a product or service. Most purchases happen in physical stores. (Google/Nielson)
  7. 3.3 is the minimum star rating of a business consumers would engage with. (Podium)
  8. 68% of consumers will leave a review if asked. (BrightLocal)

The Value of Positive Reviews

  1. A one-star increase in Yelp rating leads to a 5-9% increase in revenue. (Harvard Business School)
  2. Customers are willing to spend 31% more on a business with excellent reviews. (Invesp)
  3. 92% of B2B buyers are more likely to purchase after reading a trusted review (

The Cost of Negative Reviews

  1. 94% say an online review has convinced them to avoid a business. (ReviewTrackers)
  2. Only 13% of consumers will consider using a business that has a 1 or 2 star rating. (SearchEngineLand)
  3. Four out of five consumers have changed their minds about a recommended purchase after reading negative online reviews. (Cone Communications)
  4. Businesses risk losing as many as 22% of customers when just one negative article is found by users considering buying their product. If three negative articles pop up in a search query, the potential for lost customers increases to 59.2%. (Moz)

Industry-Specific Stats

  1. A half-star rating increase translates into a 19 percent greater likelihood that a restaurant’s seats will be full during peak dining times. (UC Berkeley)
  2. 64% of software buyers want to read at least 6 reviews before purchasing. (Capterra)
  3. 82% of consumers read a product review before purchasing an item online. (Qualtrics)

In summary, if you are not capitalizing on consumer reviews to boost your business, there’s no better time than the present to start.


Kenneth Glenn
Ranked Brain
Ranked Brain & BirdEye – The Reviews Are In!

All-in-One Customer Reviews Software

Get online reviews on sites that matter to your business and boost customer happiness by leveraging feedback from over 150 online review sources.

Get new authentic customer reviews in minutes!

Increase customer reviews. Be found online. Get new customers.

One of our new chiropractic clients has pulled in 17 new 5 star reviews in 15 business days! Getting reviews has never been easier! You choose your approach, have the review requests sent as soon as your client leaves, or do them at the end of the day.



Another new client in the sports industry has pulled in 14 new 5 star reviews in 11business days!


Over 50,000 businesses of all sizes trust BirdEye!

We absolutely love the page that is built where your customers can see all of your reviews IN ONE LOCATION!

Check out our services offering regarding Reputation Management!

Reputation Management

Platform versus Website

 Platform versus Website

Platform versus Website, why a website is not enough. It’s not just about having a cool website anymore, while it does still play a significant role, it is only a piece of the ever changing landscape of online business. So how do you remain competitive in this ever changing landscape? You have to start thinking outside of the box and implementing solutions that accompany your website to turn it into a business platform. A business platform will allow you to accomplish many things and make your business agile so that you can adapt to your visitor’s needs. How do you accomplish this you ask? That is a very good question, one that deserves an answer that will help you think about these things as you finish this blog and move on through the remainder of your day. You need to start thinking about your online reputation management, content marketing, content creation, customized applications that can give you the edge over your competition.

Don’t worry, we don’t mind if you come back and read it again just to make sure you see the bigger picture, we actually prefer that. It lets us know that the message that we are trying to send to you is starting to resonate and you want to know more. That’s what good content is about right? It’s like that book that you can’t put down…

So, platform versus website, in all actuality there is no versus at all. The website itself is an integral part of the platform solution, it’s just that the majority of small business owners never think beyond the website itself. If designed well and catered to the desires of your visitors, you will potentially sell more products, but how many are you losing to your competition because they took the steps necessary to ensure all aspects were covered?

What Makes A Platform

Buyer Personas

Who are your customers and what do they want? Your buyer persona is simply a semi-fictional representation of your targeted customer based on market research and real data about your current customers. When you’re creating buyer persona(s), make sure that you consider some of these important factors below,

Customer demographics, behavior patterns, motivations, and goals.

The more detailed you are, the better chance you will have at converting your visitors into paying customers.

Content Marketing

How many businesses fail to achieve their objectives because they simply didn’t take the time to invest in a meaningful content strategy? The content on your platform is the image that you portray to your customers and is solely responsible for representing your business. Think about it from this angle, does your platform convey who you are and why potential customers should choose you over another business?

The content you choose to display on your platform will create a perception of what you know, how much you know about a particular subject, what you are capable of, and the things that are important to you. It should convey that you have an in-depth knowledge regarding your subject matter that immediately creates belief and trust with customers. Customers want a product from a business that they can believe in, they want to feel like no matter what happens that you are going to be there to guide them to an informed decision.

SEO Management

If this is your first time in the ring with SEO, you need to ensure that you have developed a strategy that is created based on the business goals that you have established. Once you have establish the target that you are going to focus your efforts on then you need to go into full content management mode and make sure that you are leveraging every opportunity that presents itself. As a rule of thumb you should always utilize the tools that provide the best output to make informed decisions regarding SEO direction but there are always opportunities that have potentially been overlooked.

So don’t confine your thought process to standard input/output, look for the angle that was potentially missed by all of your competition.Before you make any adjustments to an existing platform, you should perform a full SEO audit and keyword research of the current website to see where you rank on searches, identify your competition, and determine where there is opportunity to improve your search rankings in order to drive traffic with a targeted content rich strategy.

Reputation Management

This is not something to be taken lightly, at all. Your customers are your best referral avenue to new customers. You want to ensure that you are getting high quality reviews from your high value customers in order to attract others. Implementing an automated solution that will integrate with your current systems is what we recommend. There are several tools available that can accomplish this and boost your reviews through the roof, you just need to decide which one is best for you.

After performing our analysis of the reputation management industry we decided to partner with BirdEye. We feel very strongly that they have the best of breed solution when it comes to every aspect of your online reputation, so we incorporated their broad range of services into our stack offering for our clients to take advantage of.

In closing, consider all of the criteria that I have mentioned, then look for more to come in our next blog, we truly appreciate you stopping by and taking the time to read. Our blogs will touch on each and every aspect of industry standards, custom development and when it is appropriate, and everything else that Ranked Brain can and will deliver based on our what our clients need in order to achieve their business goals.

Kenneth Glenn
Ranked Brain