Deploying a New Platform for an MMA Fighter & Professional Trainer

Primal Troop Fitness


Primal Troop Fitness is your personal training and performance center located in Overland Park, KS. Here at Primal Troop Fitness we focus on performing workouts safely and efficiently to maximize optimal results. Whether you’re just starting your fitness journey or a seasoned athlete we have something for you!

Join the Troop!

Primal Troop Fitness, Overland Park Kansas

Platform Design Goals & Objectives

UX Strategy

Ensure that site navigation was intuitive for visitors to be able to find the information they were looking for with the least amount clicks.

Logo Creation

Design logo due to not having existing one based on input and ideas from our client. Also taking into consideration branding for a new business to ensure recognition and trust.

e-Commerce Solution

Deploy an e-commerce solution that would allow customers to purchase merchandise such as clothing and other apparel in support of branding.

Creation of Business Services

Given that this was a new business, we worked closely with the client to ensure that service offerings were clearly defined in order to attract the correct target audience.

Social Media

Assist with social media and platform visual consistency in order to support brand recognition.

Platform Hosting

After platform build and testing completion client opted to remain on our hosting solution. This allows the client to take advantage of our support model and continued engagement for platform enhancements.

Google My Business

Establish and maintain Google My Business page for business and update with all products, services, and marketing. This includes post and image optimization to ensure optimal results on search rankings.

View The LIVE Version Of Primal Troop Fitness Platform Design Below