Gather, Analyze, Engage.
What are users doing when they are interacting with your site, or your landing page? Usability testing will allow you to track this. You can learn what pages are attracting the most traffic, which ones have high bounce rates, and what site elements work and don’t work. Usability testing can reveal issues when you launch or add new features allowing you to compare the before and after.
Want a digital product that truly performs? See what real users do when interacting with your site, then make the right changes based on those actual interactions. Pretty straight forward right?
Engaged and happy users equals conversions
Stop wondering and start looking at the facts about user response from actual sessions.
EXPLORATIVE USABILITY TESTING
We don’t recommend proceeding to the build process without exploratory testing to assess critical issues such as function, usability, and user response. Through multiple testing processes, we can identify any areas that need to be optimized for increased functionality, speed, and above all else, user response.
ASSESSMENT USABILITY TESTING
If you have an online product and want to check performance, we can help you identify the areas that need to be updated for improved user response. If your product or service is not selling as it should, assessment testing can show why, then various technical and design actions can be taken to bring about better user engagement and response.
COMPARATIVE USABILITY TESTING
With more than one potential design or technology option, testing one against the other to determine performance will show which will be most appealing to your target audience. Each one is carefully developed to measure how your target audience responds. We use advanced analytics to determine where the users spend their time, and which version of the product will bring in the highest number of conversions.
Our testing reveals precise results
Guessing and hoping are nice, but don’t have anything to do with how we operate. We trust the data, not opinions.
PROBLEMS, SOLVE THEM BEFORE THEY HAPPEN
If your site or other online product is confusing, hard to use, or loads to slowly, users are going to bounce. Usability testing will reveal any problem areas so they can be addressed before you lose customers and new business.
DATA NOT OPINIONS
Opinions, we all have them. We don’t build an online product based upon opinion, we gather the facts through data. Concrete data, gathered with accurate, precise testing, that is the only way to know what users like, dislike, and expect. We trust in the data, it speaks the truth.
Is there a reoccurring place that your users land before they bounce? Simple errors or problems with function or design can cause big losses to revenue. We find out where, why, and correct it to send users on their way to that conversion page.
DESIGN FOR THE USER
Each site element should create a clear path to that conversion page. Usability testing will reveal how well your site titles, copy, images, and calls to action perform, and also creates an opportunity to update for higher levels of response.